Floam Putty

Say goodbye to those long, boring rainy days and the summer holiday blues. Floam is here and its the answer to every restless tot and exhausted parents prayers.

After taking America by storm, Floam swept onto these shores during the summer of 2006, leaving all other toys in its rainbow coloured wake.

“But what is Floam?” we hear you ask. Floam is a microbead compound. Its modeling-clay-meets-porridge. With hundreds of tiny balls that give it a stretchy quality, a lightweight feel and a funky, Floam-like texture. Floam dries hard but if kept in its airtight container, it lasts for ever. Floam manages to stick to almost everything without being messy. Its squishy, stretchy and can transform anything into a fun Floam creation.

Forget all those messy rainy days spent scrubbing paint from under the kitchen table or picking cookie dough from behind the dog's ears; Floam is safe, fun to use and it makes no mess. The microbeads that make up 95 percent of the Floam compound stick to each other but can easily be removed from other surfaces. Floam can be moulded into just about any shape and can turn just about anything into a funky piece of Floam art.

Daily Record -

"The pots of pliable fluorescent microbeads can be moulded into shapes or used to decorate toys. Floam is a phenomenon in the US, where it has sold more than four million tubs wince its launch late last year. And now it has come to Britain."

Daily Star -

"Brit parents are bracing themselves for Floam - the next toy craze."

Western Daily Press -

"A spokeswoman for Toys R Us said: "Floam has not long arrived in the UK but has rapidly become one of our fastest selling lines in the past week. It's proving a big hit with children across the country."